Lenovo, a global technology product manufacturer, wanted to refresh and update their promotional product range with a variety of new, more sustainable, offerings. They also planned to revamp their existing merchandise webstore to align with this new product lineup.
Arcadia consulted with the Lenovo team to really understand what they wanted their merchandise to say and achieve. We delivered an exciting array of new products, leveraging Lenovo's fresh brand imagery and graphics. Our focus was on providing everyday items, including some more unique, and tech products that would be more desirable to the end user.
Additionally, Arcadia upgraded and revamped the existing webstore, giving it a fresh, modern look. We also made it more user-friendly and accessible to all of Lenovo’s internal departments and their resellers.