Amway, a health and beauty product company, asked Arcadia to produce a high-end travel-related gift for attendees of the 'Year of Beauty' Diamond product launch in New York. They wanted this promotional gift to be supplied in bespoke packaging, akin to Harrods retail bags.
In collaboration with the high street brand Globe-Trotter, Arcadia manufactured a high-quality travel wallet in black and ivory, embossed with the brand’s logo. Each travel wallet was wrapped in bespoke 'Year of Beauty' monochrome tissue paper, gift boxed, and then presented in the custom-made glossy shopper bag. The bags were printed with the 'Year of Beauty' graffiti design, inspired by cities around the world.
The product and packaging perfectly aligned with the Diamond Club's emphasis on modern day luxury travel and journeys.